The Centre’s Daniel Arias speaks with Dieter Lehmann, Director Corporate Affairs at Bupa, and Peter Metcalfe, General Manager Government Relations at Woodside Energy. Dieter and Peter both appeared as guest speakers at the Centre’s 2017 Corporate Public Affairs Institute which was held at Melbourne Business School. Dieter ruminates on internal communications in corporations today, while Peter considers the evolution of the function, good practice issues management and issues management systems.
Managing issues, in the public affairs arena, requires a thorough understanding of the latest trends. In this episode, Wayne Burns, the Director of the Centre, presents the top five predictions for corporate public affairs for the coming 12 months in 2017. These include the proliferation of evidence-based communication to influence stakeholders and deal with fake news, infographic mania, the rise of in-house audio-visual production as well as the increase of women at the head of the public affairs function in different organisations.