Growing scrutiny of the CEO and more socio-politically savvy corporate public affairs executives are putting the issues management life cycles on double-speed. This is the outlook for public affairs in Fortune 100 corporations, according to Doug Pinkham, President of the Washington-based Public Affairs Council. He joins Very Public Affairs host Wayne Burns.
Crafting and stewarding a corporate narrative has become a primary focus in many corporations, and is the well from which corporate public affairs teams are drawing messages and content to engage stakeholders and steward reputation. In this episode, the Centre’s Wayne Burns examines the elements of a good corporative narrative, and seeks the views from senior executives from Twitter and Shell about their approaches to managing a corporate narrative and delivering it through corporate storytelling.